30 Days In: Why xtype Was the Right Move

When I was deciding on my next adventure, I knew I wanted four things:

• A strong product with real ROI.
• Inspiring people who are passionate about their mission.
• Happy customers who see tangible value.
• A market with room for growth and impact.

Thirty days into my time here at xtype, I can confidently say I’ve found all of that and more.

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A Product That Solves a Real Problem

ServiceNow is one of the most important platforms enterprises invest in today. Organizations spend millions counting on it to drive transformation, efficiency, and innovation. But with that level of investment comes risk. Without governance, the platform can quickly become fragmented, underutilized, or worse, an obstacle to achieving the very change it’s meant to deliver.

xtype is the only governance platform for ServiceNow that is built-in, not bolted-on. It provides enterprises with a real-time control plane for visibility, control, orchestration, and compliance. Customers aren’t just buying software; they’re ensuring their ServiceNow investment delivers. They reduce risk, accelerate time-to-value, and avoid compliance fire drills, some seeing 5x faster release velocity and 50% fewer audits. That’s real ROI, and it’s why our customers are so happy to have xtype as a key part of their ServiceNow strategy.

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Customers Who Inspire Confidence

One of the most energizing parts of these first 30 days has been listening to our customers. They don’t just use xtype; they rely on it. They see xtype as a governance platform that enables their ServiceNow investment, delivering visibility, control, orchestration, and compliance as a foundation for transformation. For a marketer, there’s nothing better than having customers who are not just satisfied, but genuinely enthusiastic advocates.

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A Team Fueled by Passion

One of the first things I noticed at xtype is that this isn’t your typical start-up team. Yes, they bring impressive enterprise DevOps experience, but what really struck me is how consistently their values show up in the way they work with each other and with customers.

I’ve seen how diverse perspectives drive better solutions, whether it’s CISOs, platform teams, or auditors. The team is intentional about building governance that works for everyone. I’ve been impressed by the transparency in cross team discussions, and I’ve noticed the spirit of Kaizen (continuous improvement) everywhere, always with a drive to help customers move faster without sacrificing control. Adaptability also stands out: the team leans into each organization’s unique ServiceNow challenges and regulatory needs without creating disruption. And perhaps most importantly, there’s a real sense of commitment, taking ownership for outcomes, ensuring compliance, and delivering measurable results.

In short, this is a team that truly lives and breathes governance, not as a checkbox but as a strategic advantage. For me, seeing those values in action has been one of the most energizing parts of my first 30 days.

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What I Was Looking for in the First 30 Days

As a marketing leader, the first 30 days are about validation. Did the promises made in the interview process hold? Is the vision matched by execution? Are the customers genuinely delighted? At xtype, I’ve been able to answer all those questions with a resounding yes.

It’s also about starting to shape the narrative and making sure the market understands not just what we do, but why it matters. Governance isn’t optional in ServiceNow, it’s the competitive advantage that ensures faster, safer delivery. That’s a story I’m excited to help tell.

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Looking Ahead

The next chapter is about getting out on the road, listening to customers directly, and bringing more stories to life. My first stop is our Financial Services Executive Roundtable in NYC on September 9th. As I meet more customers, I’ll continue sharing how xtype’s built-in governance helps enterprises reduce risk, accelerate ROI, and scale with confidence.

Here’s to the next 30 days and the many more that follow.

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