xtype's Journey to Becoming a ServiceNow Platform Partner - Build

Scott Willson


The path to becoming a ServiceNow Platform Build Partner is a journey marked by dedication, innovation, and a deep commitment to excellence. At xtype, we are proud to share how we achieved this significant milestone, reflecting our unwavering commitment to enhancing the ServiceNow ecosystem and improving the lives of ServiceNow professionals.

The Genesis of Our Journey

Our journey began with the vision of our three founders to empower ServiceNow delivery teams by addressing some of their most pressing challenges. Leaning on our enterprise software and DevOps experience, we recognized early on that to make a meaningful and near-immediate impact, we needed to create software products native to ServiceNow. This led to the development of our flagship product, xtype, a testament to our love of the Now platform and our commitment to innovation and customer-centric development. xtype's flagship product provides multi-environment visibility, controlled instance synchronization, zero-touch deployment, and enhanced governance.

The Rigorous Path to Certification

However, this was just one step to achieving ServiceNow Platform Build Partner certification. Next, we released an app on ServiceNow's store, xtype View, to provide free multi-environment visibility to all ServiceNow customers. Getting an app on ServiceNow's store demands technical excellence and meeting ServiceNow's standards and expectations.

But having an app on the app store is just one part of the equation. Becoming a ServiceNow Platform Build Partner requires high customer ratings. Happy and successful customers are perhaps our greatest accomplishment. We are very proud and honored by our customer rating during this process, and it is a testament to the impact xtype products have on ServiceNow teams.

Investing in Our Team

A crucial part of our journey was investing in our people. Getting our employees certified in ServiceNow ensured our team was proficient and expert in the platform. This investment in training and certification has paid dividends, not only in the quality of our products but also in the depth of support and insight we can offer our customers.

Growing Alongside ServiceNow

As we navigated the path to partnership, xtype grew in more ways than one. We expanded our business, scaling up to meet the growing demand for our products and the feedback from our customers. This growth was a direct result of our commitment to enriching the ServiceNow platform, which has been the cornerstone of our success.

The Impact of Partnership

Becoming a ServiceNow Platform Build Partner has deepened our relationship with ServiceNow and its community. It has opened doors to new opportunities and collaborations, enabling us to contribute more significantly to the ServiceNow ecosystem. Our partnership is a badge of honor and a responsibility we take seriously, representing our commitment to continuously improving operational efficiency and ServiceNow pro success.

Looking to the Future

As we celebrate this milestone, we are also looking to the future. Our journey doesn't end here; it's just another beginning. We are excited about the possibilities that lie ahead as a ServiceNow Platform Build Partner. We remain committed to innovation and excellence, delivering transformative products that drive efficiency, productivity, and success for ServiceNow teams worldwide.


Our journey to becoming a ServiceNow Platform Build Partner is a story of passion, a desire to help, and partnership. It reflects our dedication to the ServiceNow community and our customers' realization of value. At xtype, we are excited about the future and look forward to continuing our journey, pushing the boundaries of what's possible in the ServiceNow ecosystem.

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