Multinational Brewing Company
DAILY
Accelerated Innovation
releases to production
70%
Capacity Unlocked
more user stories released each year
75%
Stability at Scale
reduction in cloning costs → fewer clones
About the company
A multi-national producer of alcoholic beverages, operating across multiple countries.
Industry
Insurance
Employees
Global Deployment
Equity
Business Challenge
The company faced increasing challenges in delivering digital innovation at scale. Despite strong demand from business stakeholders, the organization was constrained by tight regulatory controls and inflexible release windows, which introduced delays and created a growing delivery backlog. Every change required extensive coordination to meet compliance standards, making it challenging to push updates through environments without manual effort and operational risk.
To overcome regulatory bottlenecks and accelerate delivery across environments, the company turned to xtype to standardize and automate its ServiceNow release processes. By adopting xtype Release Packages as a Bill of Materials (BoM), the organization established a governed, repeatable framework for managing change—ensuring that every deployment met compliance requirements without delaying progress. Instances were synchronized to reduce clone-downs, and releases were tied directly to change tickets and auto-deployed, eliminating manual steps and reducing risk.
This streamlined approach enabled development and operations teams to deliver changes with greater speed and confidence, while also reinforcing governance across environments.
With xtype in place, the company unlocked the ability to release to production daily—dramatically increasing its pace of innovation without compromising compliance. The shift to automated, ticket-driven deployments resulted in a 70% increase in user stories released annually, translating to faster delivery of value across business units.
At the same time, the company realized a 75% reduction in cloning costs by minimizing the frequency and duration of clone-downs. This saving not only reduced operational overhead but also allowed teams to spend more time delivering. Together, these improvements increased delivery velocity and provided a more scalable approach to digital transformation.