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About xtype
Founded in 2021, xtype is the built-in governance platform for ServiceNow platform teams, providing real-time visibility, control, orchestration and compliance.
Due to its success in selling to global household enterprises, xtype has attracted the attention of global investors with the most recent Series A investment of $21M led by NorWest With participation of ServiceNow ventures.
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Overview
xtype is seeking a Strategic Enterprise Development Representative to accelerate growth and drive pipeline creation at a pivotal stage in our journey. This role focuses on executive-level outbound prospecting, building relationships with senior IT and business leaders, and shaping our go-to-market strategy.
As a key member of the outbound team, you will create and qualify opportunities, provide market feedback, and partner with leadership to refine outreach. You’ll help drive adoption of xtype Enterprise - our built-in technical governance platform for ServiceNow - delivering visibility, control, orchestration, and compliance for global enterprises in regulated industries.
Backed by a recent $21M Series A led by Norwest and ServiceNow Ventures, xtype is expanding rapidly. We’re looking for a consultative, enterprise-savvy BDR with strong prospecting skills and account strategy expertise to help us capture new logos and fuel our growth.
Responsibilities
- Strategic Outbound Prospecting & Executive Engagement: Drive campaigns targeting senior IT leaders and executives within the ServiceNow ecosystem through highly personalized messaging that builds credibility and accelerates sales velocity.
- Go-to-Market Strategy Execution & Market Intelligence: Test messaging frameworks and engagement tactics while providing structured market feedback to inform product positioning and campaign optimization.
- Enterprise Pipeline Development & Revenue Growth: Consistently exceed activity and pipeline targets by leveraging advanced sales technology and innovative prospecting methodologies to create high-quality revenue opportunities.
- Strategic Account Planning & Multi-Threading: Create account maps, conduct intel calls and build multi-threaded relationships across ServiceNow ecosystem through hyper-personalized outreach, leveraging AI and account intelligence to engage new stakeholders.
- Cross-Functional Collaboration & GTM Alignment: Partner with sales leadership, marketing, the partnership team and solution consultants to ensure outbound efforts align with broader go-to-market priorities and revenue objectives.
- Account-Based Marketing (ABM) Campaign Execution: Collaborate with marketing to design and execute targeted ABM initiatives for high-value enterprise prospects, driving coordinated multi-touch campaigns.
- Discovery & Opportunity Qualification: Conduct discovery conversations and intel calls using advanced qualification methodologies to ensure seamless handoffs to enterprise account executives.
- Brand Ambassadorship & Thought Leadership: Represent the company at industry events, executive forums, and webinars while building strategic market relationships and positioning company expertise.
Required Experience & Skills
- 4+ years of enterprise BDR/SDR sales experience (SaaS preferred), with a proven track record of generating qualified pipeline through executive-level prospecting.
- Demonstrated ability to conduct account mapping, multithreaded engagement, and highly personalized outreach to senior IT and business stakeholders leveraging AI.
- Combined with analytical mindset and ability to drive activity and numbers.
- Familiarity with ABM strategies and collaboration with marketing teams to drive targeted campaigns.
- Strong communication and executive presence, with excellent written, verbal, and presentation skills.
- Comfort navigating complex, multi-stakeholder sales cycles in regulated industries such as financial services, pharma, and manufacturing.
- Highly motivated, self-starter mindset with resilience in a fast-paced, high-growth environment.
- Familiarity with our tech stack - advantage.
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